Post by MiNe109 Post by Frank Berger Post by MiNe109 Post by Ricardo Jimenez
Are there any currently active pianists that play the
concerts? Steinway seems to claim 97% of them with the
Fazioli and Bösendorfer (owned by Yamaha).
Last I remember is Earl Wild.
Do piano companies pay performers to play their pianos.
If not, why not? Are musicians above such things?
Steinway artists aren't paid. They have to have purchased a
Steinway so the opposite. Musicians would be happy to be
paid but the Steinway Artists page says there are "more than
1,600" of them so payment would require deep pockets.
The last piano publicity stunt I recall was the 2020 Grammy
Awards where a Roland Facet Grand Piano was featured.
I presume they would only pay the biggest stars, so that's
really not a good explanation. Maybe Steinway has a near
monopoly and doesn't need to complete for artists. I'm
thinking of athletic equipment manufacturers who routinely
pay star athletes to use their equipment. Or all sorts of
companies that pay star athletes to endorse the products.
Even major college athletic programs are in on it. From an
economic point of view, we'd have to explain why another
piano company doesn't do it to compete with Steinway. I
know that Steinway has competition from as mentioned above,
Yamaha, Fazioli and Bosendorfer. Maybe they collude to
avoid this kind of competition. Or maybe the market is just
too small to bother. A good question for an economics exam.